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This advertisement appeared in the January 1957 issue of Successful Farming. It appeared in a number of other such agricultural, industrial and trade journals as American Forests, Engineering and Mining Journal and Western Livestock Journal to name a few.
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| * New Forward Control design
* Maximum cargo space on minimum wheelbase * "Go-anywhere" maneuverability * Famous 'Jeep' ruggedness and economy * 4-wheel-drive traction and versatility |
Meet the world's newest, most exciting 4-wheel-drive truck. New Forward Control design is the secret!
It's the first time a 4-wheel-drive truck has so effectively combined outstanding maneuverability with so much cargo capacity! This newest truck concept puts a 74" pickup box on an 81" wheelbase to give you record breaking cargo space per inch of wheelbase. The new 'Jeep' FC-150 gives you safety-tested big-truck features with traditional 'Jeep' stamina and versatility. This newest addition to the famous 'Jeep' family, retains all the rugged, versatile, functional features you'd expect to find in any 'Jeep' vehicle. Ask your 'Jeep' dealer for an on-the-job demonstration! |