Below is a two page color ad featuring the FC-170. This ad appeared in the August 1957 issue of Farm Journal, pp. 62-63.

Here's the bigger, more powerful Forward Control 'Jeep' Truck -- the all-new FC-170. It has the same advanced design features that made the Forward Control 'Jeep' FC-150 an immediate success.

This completely new, 7,000 pound GVW 4-wheel drive Truck sets an all-time high for "big-load maneuverability"! The FC-170 puts a 9-foot pickup box on a wheelbase only 1031/2 inches long. That's efficient space utilization!

It's the only 4-wheel drive truck that gives you so much cargo space per inch of wheelbase -- the only one that gives 'Jeep' maneuverability to carry payloads of more than a ton almost anywhere. 8-inch ground clearance helps prevent "hang-up" in rough country or on deep rutted roads.

The new 'Jeep' FC-170 is really a 4-wheel drive truck -- not a modified 2-wheel drive truck, not a conversion! With power take-off, it operates special equipment from winches to belt-driven machinery.

See your 'Jeep' dealer for an off-road demonstration that will prove how the FC-170 can do your jobs better in areas other vehicles can't reach!

ADVANCED FORWARD CONTROL DESIGN does it again! A 9 foot pickup box on a 103 1/2 inch wheelbase. With the driver in a "Forward Control" position, you get more space for cargo and a range of visibility noy obtainable in ordinary trucks. HIGH TORQUE HURRICANE 6-226 ENGINE, time-tested and performance-proved, has many new features. Its 190 foot pounds of torque at 1400 RPM give you real working power at low cost! SPACIOUS SAFETY-VIEW CAB, puts you in a "Forward Control" position, gives you greater command of any driving situation. Extra head and leg room for greater driving comfort! MORE CARGO CAPACITY in big 9-foot platform stake body. You carry payloads up to 3,300 pounds easily. Stake platform is only 35 1/2 inches from the ground for easy loading! "GO-ANYWHERE" 4-WHEEL DRIVE GRIP TRACTION and wide 63-inch wheel tread take you almost anywhere with ground-gripping stability. Shifts easily into conventional 2-wheel drive for highway travel!

This B&W ad appeared in the October 1957 issue of Farm Journal, p. 89.
Another new and bigger Forward Control 'Jeep' Truck --the FC-170-- puts a big 9-foot platform stake body on a wheelbase only 1031/2-inches long. This 7,000-pound GVW workhorse has room for 49 bales of hay, 35 bags of cement, or 60 bushel baskets. And the bed is only 35-inches from the ground for back-saving ease of loading!
The new 'Jeep' FC-170 Truck sets a new standard for "big-load" maneuverability. It delivers payloads of up to 3500-pounds to areas ordinary vehicles can't reach. The spacious Safety-View cab puts you in a "Forward Control" position -- lets you maneuver on or off the road with greater command of any driving situation!
The extra traction of FC-170 4-wheel drive and its wide 63-inch tread, take you "almost anywhere" with ground gripping stability. It shifts easily into conventional 2-wheel drive for highway travel. The high-torque Hurricane 6-226 engine delivers real working power at low cost. It's ready for your bigger, tougher jobs!
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